register

Digital & Innovation

How pharma marketing is evolving in the ‘new normal’ – Takeda and Novartis marketers join Digital Acceleration Roundtable

Health Industry Hub | June 7, 2021 |
[Total: 1    Average: 5/5]

Digital & Innovation: The state of pharma’s digital innovation and deep transformation in customer engagement has evolved significantly in response to the COVID-19 pandemic.

Mahesh Malalage, Marketing Lead: IBD at Takeda and Paul White, Marketer at Novartis joined Health Industry Hub Founder Rozalina Sarkezians and co-host Peter Stephenson from West 53rd St Digital to discuss navigating the fast-changing digital landscape as marketers adapt customer engagement in the ‘new normal’. See webinar and discussion points below.

“Stay curious about what customers are doing with their work, their patients and how they use our medicines. We need to walk in their shoes,” said Mahesh.

“It’s also not about a digital or analogue conversation. It’s about integrating these into something meaningful and relevant for each customer” he added.

Paul noted “Go back to your patient and clinician journey and deconstruct it. Don’t assume what you knew you still know. It has changed. Focus on the problem you’re trying to solve in this new ecosystem.”

Discussion Points

  1. New organisational behaviours adapted by marketing teams in response to COVID-19.
  2. Agility and speed in realising new digital customer engagement opportunities.
  3. Biggest challenges facing marketers in strategic planning for customer engagement.
  4. Adoption of new digital channels and key learnings.
  5. Evolution of field force and how digital will support this.
  6. Role of artificial intelligence (AI) in delivering new insights and competitive advantages.

Leadership & Management

Leadership Management Qualities - Leaving an inspirational legacy by taking action and making a difference, says Medicines Australia CEO

Leaving an inspirational legacy by taking action and making a difference, Medicines Australia CEO

Health Industry Hub | September 20, 2021 |

Leadership & Management: Welcome to Health Industry Hub’s Women in Leadership Series – connecting, engaging and empowering women in the Pharma, […]

More


Human Resources

Human Resource Management - Winners revealed at 2021 Australian HR Awards; Johnson & Johnson the only healthcare company to secure a win

Winners revealed at 2021 Australian HR Awards; Johnson & Johnson the only healthcare company to secure a win

Health Industry Hub | September 20, 2021 |

Human Resources: The annual Australian HR Awards has been recognised as the leading independent awards event in the HR profession […]

More


News & Trends - Pharmaceuticals

Pharma News - MSD's Keytruda excels in early stage melanoma, reducing cancer recurrence post-surgery

MSD’s Keytruda excels in early stage melanoma, reducing cancer recurrence post-surgery

Health Industry Hub | September 20, 2021 |

Pharma News: Patients with stage IIB and IIC melanoma have a deep or ulcerated primary tumour. These patients occur in […]

More


News & Trends - Medical Technology

MedTech News - AAOS releases new trends from the hip and knee replacement registry

AAOS releases new trends from the hip and knee replacement registry

Health Industry Hub | September 20, 2021 |

MedTech News: The American Academy of Orthopaedic Surgeons (AAOS) Registry Program announced the availability of the American Joint Replacement Registry Program (AJRR) […]

More