The science of maximising your personal impact

“We are generally better persuaded by the reasons we discover ourselves than by those given to us by others.” – Blaise Pascal 

What is the best way to succeed in persuading your colleagues and customers? There is no one ‘correct’ answer, but many experts have studied persuasion and observed what works. 

When making a decision, it would be nice to think that people consider all the data and information in order to guide their thinking and decision making. But the reality is very often different.

In this bite-sized Science of Success podcast, we refer to one key principle in ethically influencing your colleagues and customers, and maximising your personal impact.

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