Marketing & Strategy
91% of clinicians use reprints to improve patient care
For doctors, getting patient care right can be a case of life or death. They need to stay up to date with the latest research in their field, but that takes time – something that’s in short supply. It would seem logical, then, that doctors would welcome relevant and important medical studies in their inboxes, which they could use when diagnosing and treating patients.
With this in mind, pharmaceutical companies often sponsor and distribute reprints – republished versions of medical studies that doctors can use in their work, which are emailed to them for free.
Elsevier recently carried out an APAC based survey of physicians (download below) to find out whether doctors find these reprints useful, and to what extent reprints impact their work with patients. Carried out in December 2018 and January 2019, the survey asked physicians to share their experience using reprints.
The aim of the research was to understand how primary care physicians and specialists access and use scientific articles in reprint format, and why they choose certain content.
The responses provided insights across care areas: 343 physicians from APAC responded; about 80 percent were medical specialists and 20 percent were general practitioners.
Download the medical reprints infographic
News & Trends - MedTech & Diagnostics
Stryker partners with local researchers to advance shoulder joint surgery
MedTech & Diagnostics News: Joint replacement is a commonly performed major surgical procedure that has considerable success in alleviating pain […]
MoreNews & Trends - Pharmaceuticals
Over two-thirds of Aussies missing healthcare appointments
Pharma News: Over 70% of Australians have postponed or cancelled healthcare appointments in the last 12 months. The primary reason […]
MoreNews & Trends - Pharmaceuticals
Opposition decries incremental change as New Zealand government defends Pharmac budget
Pharma News: New Zealand’s Associate Health Minister has made headlines by unveiling Pharmac’s largest ever budget of $6.294 billion over […]
MoreMedical
Telehealth’s 10-year leap in 10 days: Reshaping hospital EDs
Medical: As overcrowding and ramping continue to challenge emergency departments across Australia, the concept of virtual emergency departments (EDs) emerges […]
More