register

Human Resources

Becoming an employer of choice in a complex and competitive environment

Health Industry Hub | November 13, 2019 |

In the recent 50 best places to work Australian report almost 80% of organisations in the study considered employee retention as their biggest challenge.

Unemployment rates are on the decline, turnover is increasing, and both existing and potential employees are looking for new opportunities in an environment of stagnating wages. The latter not only exacerbates a challenging recruiting environment but also signifies a likely increase in companies’ cost to both recruit and retain top-tier employees.

So, in a competitive and complex healthcare environment, how do you attract, hire and retain good people?

Set a goal to be an Employer of Choice

Your workplace must have a positive reputation in the marketplace of being an excellent place to work. The work environment and the culture of your organisation are essential in creating a positive reputation that attracts a high standard of employees. Talented individuals usually have other job choices. Your work environemt sets the tone for their decision to join or not.

The Employer of Choice RepTrak Model

Willingness to work for a company is predominantly driven by three different dimensions:

  • Responsible Behaviour – positive influence on society, concern for employee wellbeing, ethical behaviour, environmentally conscious
  • Sustainable Growth – strong prospects for growth, strong leadership, innovative
  • Products/Services (to a lesser degree) – high quality products/services, stands behind its products/services, good value products/services

Enhance Employer Branding

To enhance your company’s reputation, focus internally on existing employees and their needs as they become your advocacy team. To supplement this, Human Resources professionals need a communication strategy to increase awareness of the company’s activities externally through trusted third-party sources (for example, health news media, social media) to boost employer branding.

  1. Focus on showcasing examples of responsible behaviour and highlighting the promising future of your company.
  2. Communicate a compelling story to both existing and potential employees — create a competitive advantage by fostering frequent and personally relevant messaging
  3. Improve perceptions of responsible behaviour – this is a significant content opportunity to drive traction.
  4. Be perceived as progressive which is critical in making your company a more attractive employer — but it needs to be aligned with a straightforward and caring workplace culture.

You may also like 5 Reasons to invest in employer branding

Register FREE to receive the latest news and insights from Health Industry Hub – the only one-stop-hub connecting Australia’s Pharma, MedTech and Biotech industry professionals and its key stakeholders.


News & Trends - Biotechnology

CSL reshapes R&D while bracing for U.S. tariffs

CSL reshapes R&D while bracing for U.S. tariffs

Health Industry Hub | July 11, 2025 |

Australia’s largest biotech company CSL is streamlining its R&D operations to enhance efficiency amidst a rapidly evolving global landscape. The […]

More


News & Trends - MedTech & Diagnostics

Australia joins Medtronic trial in fight against resistant hypertension

Australia joins Medtronic trial in fight against resistant hypertension

Health Industry Hub | July 11, 2025 |

Medtronic has launched an international clinical trial across Australia, the United States, and Europe to evaluate the feasibility of multi-organ […]

More


News & Trends - MedTech & Diagnostics

Medibank launches pharmacogenetic testing while government stalls on insurance discrimination ban

Medibank launches pharmacogenetic testing while government stalls on insurance discrimination ban

Health Industry Hub | July 11, 2025 |

Medibank has become the first Australian health insurer to pay towards pharmacogenetic testing (PGx) for eligible customers on Extras cover. […]

More


News & Trends - Pharmaceuticals

Global pledge shifts visibility and action for patients with advanced breast cancer

Global pledge shifts visibility and action for patients with advanced breast cancer

Health Industry Hub | July 11, 2025 |

Three breast cancer organisations have united internationally to demand that people living with metastatic breast cancer (MBC) are no longer […]

More


This content is copyright protected. Please subscribe to gain access.