Human Resources

Becoming an employer of choice in a complex and competitive environment

Health Industry Hub | November 13, 2019 |
[Total: 1    Average: 5/5]

In the recent 50 best places to work Australian report almost 80% of organisations in the study considered employee retention as their biggest challenge.

Unemployment rates are on the decline, turnover is increasing, and both existing and potential employees are looking for new opportunities in an environment of stagnating wages. The latter not only exacerbates a challenging recruiting environment but also signifies a likely increase in companies’ cost to both recruit and retain top-tier employees.

So, in a competitive and complex healthcare environment, how do you attract, hire and retain good people?

Set a goal to be an Employer of Choice

Your workplace must have a positive reputation in the marketplace of being an excellent place to work. The work environment and the culture of your organisation are essential in creating a positive reputation that attracts a high standard of employees. Talented individuals usually have other job choices. Your work environemt sets the tone for their decision to join or not.

The Employer of Choice RepTrak Model

Willingness to work for a company is predominantly driven by three different dimensions:

  • Responsible Behaviour – positive influence on society, concern for employee wellbeing, ethical behaviour, environmentally conscious
  • Sustainable Growth – strong prospects for growth, strong leadership, innovative
  • Products/Services (to a lesser degree) – high quality products/services, stands behind its products/services, good value products/services

Enhance Employer Branding

To enhance your company’s reputation, focus internally on existing employees and their needs as they become your advocacy team. To supplement this, Human Resources professionals need a communication strategy to increase awareness of the company’s activities externally through trusted third-party sources (for example, health news media, social media) to boost employer branding.

  1. Focus on showcasing examples of responsible behaviour and highlighting the promising future of your company.
  2. Communicate a compelling story to both existing and potential employees — create a competitive advantage by fostering frequent and personally relevant messaging
  3. Improve perceptions of responsible behaviour – this is a significant content opportunity to drive traction.
  4. Be perceived as progressive which is critical in making your company a more attractive employer — but it needs to be aligned with a straightforward and caring workplace culture.

You may also like 5 Reasons to invest in employer branding

Register FREE to receive the latest news and insights from Health Industry Hub – the only one-stop-hub connecting Australia’s Pharma, MedTech and Biotech industry professionals and its key stakeholders.

About the author

About the author

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam luctus finibus scelerisque. Nunc bibendum ipsum sed augue fringilla fringilla. Nullam at consectetur leo. Praesent viverra rutrum porta. Quisque vitae mi vel purus vulputate tincidunt. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Suspendisse et mi quis nisi rhoncus feugiat at ac tellus. Sed aliquam sodales nulla ac auctor. Sed pretium lobortis purus accumsan ullamcorper. Phasellus sodales vel odio in lobortis. Duis maximus sagittis bibendum. Interdum et malesuada fames ac ante ipsum primis in faucibus. Nunc dictum tincidunt ipsum in vestibulum. Donec ut sem consectetur, aliquam quam vitae, pharetra orci. Nam egestas non velit eu rhoncus. Duis congue neque non lacus tincidunt porta. Vestibulum ultricies pulvinar sem, molestie congue dui aliquet non.
  • Ut imperdiet leo id lorem fermentum consectetur.
  • Ut vitae orci et dui varius tincidunt.
  • Ut id magna non libero vestibulum pharetra ac faucibus nulla.
Aliquam erat volutpat. Vestibulum vitae varius diam. Nulla eget congue ante. Nunc ullamcorper sagittis augue vel dictum. Mauris finibus nibh ut pulvinar auctor. Vestibulum ut faucibus nisi. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Quisque porta tortor ac justo malesuada elementum. Nulla tellus ante, cursus nec ex sit amet, suscipit bibendum arcu. Duis posuere orci dui, et mollis enim dictum at. Sed ullamcorper, sapien ut vulputate viverra, sem purus porttitor tellus, nec mattis mauris ligula sed risus. Nulla sagittis id ipsum eu mattis. Link to full profile

News & Trends - Medical Technology

MedTech news - New 5 minute coronavirus test delivers clear results on infection

New 5 minute coronavirus test delivers clear results on infection

Health Industry Hub | April 9, 2020 |

A new type of sensor device from the German health technology company Digital Diagnostics AG can be used for immediate […]


Marketing & Strategy

Marketing & Strategy in Healthcare - Customer-Centric Engagement During COVID-19

Customer-Centric Engagement During COVID-19

Health Industry Hub | April 8, 2020 |

Navigating the multichannel maze in COVID 19 times to engage healthcare professionals (HCPs) and patients has been challenging for most […]


News & Trends - Medical Technology

MedTech News - Stryker launches limited-release medical bed to support critical needs during COVID-19 pandemic

Stryker launches limited-release medical bed to support critical needs during COVID-19 pandemic

Health Industry Hub | April 8, 2020 |

MedTech News: Stryker has developed a low-cost, limited-release emergency response bed to quickly aid healthcare providers with efficient care during […]



Medical News - AMA urges Australians to continue with ongoing medical care amid COVID-19 crisis

AMA urges Australians to continue with ongoing medical care amid COVID-19 crisis

Health Industry Hub | April 8, 2020 |

Medical News: The AMA is urging people to keep a close watch on their ongoing health care and maintenance, and […]