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Marketing & Strategy
Reimagine the ‘new normal’ of HCP engagement
Health Industry Hub | November 30, 2020 |
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Marketing & Strategy: The greatest danger in times of turbulence is not the turbulence, it is to act with yesterday’s logic. Peter Drucker
As a result of COVID-19, the traditional HCP customer engagement models are evolving into a ‘new normal’.
In a recent interview with Health Industry Hub, Ross Murray, Strategic Partnership Director at Australian Doctor Group (ADG), discussed the emerging trends in customer engagement, the future of face-to-face HCP interactions and the impact of digital marketing and personalised content delivery on brand management.
- What are the key emerging trends impacting clinicians and how does this influence pharma’s marketing and commercial engagement with HCPs?
- How can companies bridge the gap between f2f and virtual engagement to achieve a sustainable competitive advantage in the ‘new normal’?
- How are innovative brands leveraging data and analytics to understand where digital marketing is influencing HCP behaviour in order to complement field force activity and drive ROI?
- What are the key barriers to delivering and optimising content in an agile manner to meet clinician needs?
- How does digital unlock more value from pharma marketing investments?
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