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Marketing & Strategy

Reimagine the ‘new normal’ of HCP engagement

Health Industry Hub | November 30, 2020 |

Marketing & Strategy: The greatest danger in times of turbulence is not the turbulence, it is to act with yesterday’s logic. Peter Drucker

As a result of COVID-19, the traditional HCP customer engagement models are evolving into a ‘new normal’.

In a recent interview with Health Industry Hub, Ross Murray, Strategic Partnership Director at Australian Doctor Group (ADG), discussed the emerging trends in customer engagement, the future of face-to-face HCP interactions and the impact of digital marketing and personalised content delivery on brand management.

  1. What are the key emerging trends impacting clinicians and how does this influence pharma’s marketing and commercial engagement with HCPs?
  2. How can companies bridge the gap between f2f and virtual engagement to achieve a sustainable competitive advantage in the ‘new normal’?
  3. How are innovative brands leveraging data and analytics to understand where digital marketing is influencing HCP behaviour in order to complement field force activity and drive ROI?
  4. What are the key barriers to delivering and optimising content in an agile manner to meet clinician needs?
  5. How does digital unlock more value from pharma marketing investments?

News & Trends - MedTech & Diagnostics

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Healthcare sector’s political donations: What to expect ahead of the federal election

Health Industry Hub | February 7, 2025 |

Ahead of the upcoming federal election, attention turns to the financial contributions to major political parties. The Australian Electoral Commission’s […]

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‘Underinvestment in gynae cancer has left critical gaps,’ says ANZGOG Chair

Health Industry Hub | February 7, 2025 |

Ovarian cancer is the deadliest women’s cancer, with the latest statistics revealing a five-year survival rate of just 49%. Alarmingly, […]

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Labor's one-off funding a band aid for public hospitals while private sector left in limbo

Labor’s one-off funding a band aid for public hospitals while private sector left in limbo

Health Industry Hub | February 6, 2025 |

The Federal Government has committed a one-off funding boost of $1.7 billion to public hospitals under a one-year extension to […]

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AI-powered test to reshape use of hormone therapy in prostate cancer

AI-powered test to reshape use of hormone therapy in prostate cancer

Health Industry Hub | February 6, 2025 |

Australian researchers are pioneering the use of artificial intelligence (AI) to enhance decision-making in prostate cancer treatment, specifically focusing on […]

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