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Marketing & Strategy

PRIME Awards 2020 finalists announced

Health Industry Hub | August 7, 2020 |

The finalists for PRIME Awards 2020 have been named, with winners to be announced via a virtual ceremony on Thursday the 24th September at 12pm.

55 companies, the most in the awards 16-year history, have been successfully shortlisted by a panel of 19 judges across marketing, public relations, education, public health, and pharmaceutical sales.

Chair of Judges, Mr David Cousins, said there was a strong contention for places among the finalists this year.

“Thank you to everyone who invested the time and effort to enter PRIME Awards 2020. The quality and standard of the entries was extremely high. Our judges were very impressed with the calibre of work presented” said Mr Cousins.

“Congratulations to all our finalists, I look forward to announcing the winners via our virtual PRIME Awards ceremony and encourage everyone who can, to tune in and recognise the very best work on display.”

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Free registration to the awards ceremony can be viewed via the PRIME Awards website.

PRIME Awards Finalists

Best Public Health Initiative

  • The Continuity of Care Collaboration – Pathology Awareness Australia, Medicines Australia & London Agency
  • Women with MS – Biogen & Orchard
  • The Big O – Amgen
  • Hydroxychloroquine GP Campaign – MedicalDirector

Corporate Social Responsibility Award

  • Amgen Scholars – Amgen
  • Showcasing the ground-breaking contributions of Australian women in STEMM – AbbVie, Franklin Women & Palin Communications
  • Rare Disease Day 2020 – Reframing Rare – Sanofi Genzyme & VIVA! Communications
  • Epichem lab coat heroes donate hand sanitiser to community during COVID-19 shortage – Epichem

Excellence in Patient or Customer Support

  • Altogether You – Novartis & Zest Healthcare Communications
  • CSLB Cares Subcutaneous Immunoglobulin Patient Support Program – Aesir Health & CSL Behring
  • NERLYNX Patient Support Program – Specialised Therapeutics & Pharmacy Phusion
  • Simple Steps – Sanofi-ADEA, Vivacity Health & Alfie
  • Zoladex Direct – AstraZeneca
  • Fabry Genetic Screening Service – Sanofi Genzyme & MyDNA Life

Best Use of Data or Insights

  • Osteoporosis: The Hidden Issue – Amgen & Orchard
  • Lung Cancer Search & Rescue – Lung Foundation Australia, LIFE Agency (an opr company) & AstraZeneca
  • Implanon NXT – MSD, Paper & Spark and ADG

Launch of the Year

  • Australian IMFINZI PACIFIC Launch – AstraZeneca
  • Eisai Oncology – Liver Cancer Launch – Eisai

Excellence in Education

  • Critical Consultations in Osteoporosis – Amgen & Med Ed Matters
  • Rethink Obesity Webinar Series – Novo Nordisk & Ogilvy Health
  • GBMA Education – Generic Biosimilar Medicines Association & Arterial Marketing
  • Fabry: Hereditary Disease Podcast – Sanofi-Genzyme & Alfie

NGO of the Year

  • Lung Foundation Australia
  • Pink Hope
  • Therapeutic Guidelines Limited
  • One in Five

Creativity in Communication – HCP

  • Galvus: A patient journey – Mylan Health & Showoff Group
  • Vision – The Beovu Gallery – Novartis & Ward6
  • Look Deeper – Actelion & Ogilvy Health

Creativity in Communication – Consumer

  • See What’s Next Campaign – Novartis & Ward6
  • The Down Low – MSD and Paper & Spark
  • Expert Advice When It Matters Most – RACGP & Orchard & Benedictus

Marketing Innovation Award

  • Vision – The Beovu Virtual Gallery – Novartis & Ward6
  • Implanon NXT – MSD, Paper & Spark and ADG

Marketing Campaign of the Year

  • Galvus: A patient journey – Mylan Health & Showoff Group
  • Your Words Matter – MSD & Vivacity Health

Sales Team of the Year

  • Neurology Sales Team – Eisai
  • Pharmacy NSW/ACT – Mylan
  • Oncology Sales Team – Eisai

Sales Representative of the Year – Primary Care

  • Amy Muldoon – Amgen
  • Aleksandra Sotirovska – Mylan

Sales Representative of the Year – Specialty Care

  • Elinda Spedding – Amgen
  • John Karahalios – Biogen
  • Georgina Sampson – Biogen
  • Fatima Herrero – Biogen

GPs’ Choice: Pharma Company of the Year

  • Pfizer
  • MSD
  • Boehringer Ingelheim
  • GSK

Pharmacists’ Choice: Pharma Company of the Year

  • AstraZeneca
  • Mylan
  • Pfizer
  • Mundipharma

Sustained Excellence

  • MS Alliance Program – Biogen
  • Iron Matters – Vifor Pharma & Hahn Healthcare
  • Insulin Leadership Summit – Sanofi & Vivacity Health

PRIME Awards is the only awards ceremony in Australia to recognise and celebrate excellence within healthcare communications in the pharmaceutical and life sciences industry.


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