Marketing & Strategy

PRIME Award 2020 winners announced

Health Industry Hub | September 24, 2020 |
[Total: 1    Average: 5/5]

The first ever virtual PRIME Awards saw the best and brightest healthcare communications work recognised in the pharmaceutical and life science industry.

Hard work, creativity and innovation paid off for a record number of company finalists who tuned into the midday awards ceremony to see who was crowned PRIME award winners.

List of Award Winners

Best Public Health Initiative

Winner: The Continuity of Care Collaboration – Pathology Awareness Australia, Medicines Australia & London Agency
Judges’ Comments: “A strong demonstration of rapid and targeted use of data to identify, understand and address a critical health need impacting the entire country …” is how the judges described this powerful campaign.
HC: Women with MS – Biogen & Orchard

Corporate Social Responsibility

Winner: Showcasing the ground-breaking contributions of Australian women in STEMM – AbbVie, Franklin Women & Palin Communications
Judges’ Comments: “A powerful initiative,” according to the judges who said they wished they’d thought of it themselves. “A well-executed campaign that will positively and significantly impact on women and men for years to come.

Excellence in Patient or Customer Support

Winner: NERLYNX Patient Support Program – Specialised Therapeutics & Pharmacy Phusion
Judges’ Comments: The judges praised this highly personalised program and initiative to help cancer patients manage their treatment. “A deserving winner with a strong focus on independent assessment that revealed deep customer insights and a strong basis to continue developing this positive program into the future.”
HC: Altogether You – Novartis & Zest Healthcare Communications

Best Use of Data or Insights

Winner: Lung Cancer Search & Rescue – Lung Foundation Australia, LIFE Agency (an opr company) & AstraZeneca
Judges’ Comments: The judges were very impressed with the strategic planning process for this campaign which utilised a broad range of data sources to understand patient behaviours and achieve their overall objectives.
HC: Osteoporosis: The Hidden Issue – Amgen & Orchard

Launch of the Year

Winner: Eisai Oncology – Liver Cancer Launch – Eisai
Judges’ Comments: “A faultless and well executed launch” is how the judges described this campaign. “An excellent example of how a strategically sound brief can be executed to overcome competitive barriers and achieve outstanding success in an incredibly short period of time.”

Excellence in Education

Winner: Critical Consultations in Osteoporosis – Amgen & Med Ed Matters
Judges’ Comments: The judging panel agreed that this education program was a highly impressive initiative. “Well planned, well informed, and well executed to drive positive clinical and patient outcomes.”

NGO of the Year

Winner: Lung Foundation Australia
Judges’ Comments: “The Lung Foundation has set the standard for NGO work,” the judges said. “It has done an incredible job in raising awareness, elevating the profile of lung cancer patients, and highlighting the disparity in cancer research funding. This is a great example of quality PR, advocacy, education and storytelling to full effect.”
HC: Pink Hope

Creativity in Communication for Healthcare Professionals

Winner: Vision – The Beovu Gallery – Novartis & Ward6
Judges’ Comments: “The best we’ve seen in year’s line-up,” is how one judged described this creative execution. The panel commended the campaign strategy and execution that “cuts through the category norms and differentiates the brand”.

Creativity in Communication for Consumers

Winner: Expert Advice When It Matters Most – RACGP & Orchard & Benedictus
Judges’ Comments: This campaign was highly praised by the judges as “a worthy winner” in this category. “An emotive, well timed and well executed creative campaign.”

Marketing Innovation

Winner: Vision – The Beovu Virtual Gallery – Novartis & Ward6
Judges’ Comments: The judges agreed this was a “clever and innovative idea that was well deployed through various mediums with compelling engagement and overall success”.

Marketing Campaign of the Year

Winner: Your Words Matter – MSD & Vivacity Health
Judges’ Comments: “A campaign with excellent use of insights to produce a clearly effective campaign that changed behaviour.” The judges praised the highly targeted approach.

Sales Team of the Year

Winner: Oncology Sales Team – Eisai
Judges’ Comments: The judges praised the sales team’s commitment to a patient-first approach. “This is an impressive example of out-of-the box thinking for maximum effect.”

Sales Representative of the Year for Primary Care

Winner: Amy Muldoon – Amgen
Judges’ Comments: “Through strong working relationships with colleagues, Amy drove changes that created a seamless HCP and patient experience,” the judges said. “Amy must be congratulated for supporting enrolments to a program that improves patient engagement and compliance with treatment, along with quality improvement within practices.”

Sales Representative of the Year for Specialty Care

Winner: Georgina Sampson – Biogen
Judges’ Comments: “A worthy winner of a highly contested category,” the judges said. “Georgina is the epitome of going the extra mile to assist both patients and healthcare professionals to deliver meaningful difference with the highest quality education, no matter how remote their location.”

GP’s Choice for Outstanding Pharma Company of the Year

Winner: Boehringer Ingelheim
GP Comments: GPs who nominated Boehringer Ingelheim cited a company who continued to provide education programs that were highly regarded.

Pharmacists’ Choice for Outstanding Pharma Company of The Year

Winner: AstraZeneca
Pharmacist Comments: Pharmacists who nominated AstraZeneca Direct thanked the company for ongoing meetings and ongoing practical resources for daily implementation.

Sustained Excellence

Winner: MS Alliance Program – Biogen & Partizan Worldwide
Judges’ Comments: “A powerful program informed by the wants and needs of MS patients,” is how the judges described this winning campaign. “The program demonstrated success in improving the experience of people living with MS, with a clear commitment to evolution over the long term.”

Health Industry Hub is a proud media partner for PRIME Awards 2020.

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