Marketing & Strategy

Essential marketers tips to avoid digital disruption in a COVID-19 world

Health Industry Hub | March 30, 2020 |
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As COVID-19 spreads rapidly across the world, the traditional healthcare professional (HCP) customer engagement model has come to a grinding halt.

The COVID-19 world is uncertain, complex and volatile. Most companies’ fieldforce have been grounded as clinics and hospitals have implemented access lockdown periods. To add to this, in the short-term, not all HCPs are willing to engage with industry due to the immense pressures placed upon the healthcare system in Australia.

8 Essential Tips for Marketers in a COVID-19 World

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