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Marketing & Strategy

Essential marketers tips to avoid digital disruption in a COVID-19 world

Health Industry Hub | March 30, 2020 |

As COVID-19 spreads rapidly across the world, the traditional healthcare professional (HCP) customer engagement model has come to a grinding halt.

The COVID-19 world is uncertain, complex and volatile. Most companies’ fieldforce have been grounded as clinics and hospitals have implemented access lockdown periods. To add to this, in the short-term, not all HCPs are willing to engage with industry due to the immense pressures placed upon the healthcare system in Australia.

8 Essential Tips for Marketers in a COVID-19 World

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News & Trends - Pharmaceuticals

Sanofi's departing Country Lead leaves three-decade legacy of strategic, compassionate leadership

Sanofi’s departing Country Lead leaves three-decade legacy of strategic, compassionate leadership

Health Industry Hub | April 17, 2024 |

Pharma News: In a significant development for Sanofi’s local operations, Karen Hood, a seasoned leader with 28 years of invaluable […]

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Human Resources

AbbVie appoints new HR Director with diverse expertise across healthcare

AbbVie appoints new HR Director with diverse expertise across healthcare

Health Industry Hub | April 17, 2024 |

AbbVie has appointed a new Human Resources Director for Australia and New Zealand. Ally Jonas assumed the role earlier this […]

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Digital & Innovation

Department of Health hits milestone in digital transformation

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Health Industry Hub | April 17, 2024 |

Digital & Innovation: The Department of Health and Aged Care has reached the midpoint of its digital transformation journey. While […]

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News & Trends - Pharmaceuticals

Paradigm-changing outcomes for patients with acute myeloid leukaemia

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Health Industry Hub | April 17, 2024 |

Pharma News: Australian researchers have found a new combination treatment to treat a form of leukaemia that prolongs remission. A […]

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