Marketing & Strategy
Customer engagement in the era of immersive technology
From voice-activated devices to augmented reality displays, advances in machine learning have created more immersive platforms for engagement and fundamentally changed our relationship with computers.
In this new landscape, healthcare marketers have the opportunity to use digital to complement and enhance real-world experiences, and interact with healthcare professionals and patients in more natural and intuitive ways.
In this short video, Simon Kahn, Google APAC’s CMO, and Aisling Finch, Google AUNZ’s director of marketing, discuss this exciting new era in computing and its potential to add value.
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