Five ways AI is changing the future of market research

Health Industry Hub | October 14, 2019 |

The rise of artificial intelligence (AI) has dramatically changed the way businesses and brands understand and communicate with their target […]

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Marketing & Strategy

Growing user experience trends you need to be aware of

Health Industry Hub | October 10, 2019 |

User experience (UX) design is becoming more and more important as the need to stay connected to your audience grows. […]

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Marketing & Strategy

PRIME Award winners announced; AstraZeneca tops the list

Health Industry Hub | September 27, 2019 |

This year, the 15th annual PRIME Awards captured some of the best and the brightest in the pharmaceutical and media […]

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Marketing & Strategy

Assessing clinician and patient motivation

Health Industry Hub | September 25, 2019 |

Behavioural science provides a roadmap to understanding how HCPs make decisions and what drives prescribing behaviour, but also, more importantly, […]

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Marketing & Strategy

Creating more meaningful HCP engagement with multi-channel personalisation

Health Industry Hub | September 23, 2019 |

Personalisation is the key to unlocking opportunity and creating more meaningful interactions with clinicians and allied health. Until recently, healthcare […]

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Marketing & Strategy

How machine learning inspires bigger and better creative ideas

Health Industry Hub | September 9, 2019 |

There are plenty of conversations and debates on machine learning, artificial intelligence, and data science. But what’s the role of […]

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Marketing & Strategy

Customer engagement in the era of immersive technology

Health Industry Hub | September 2, 2019 |

From voice-activated devices to augmented reality displays, advances in machine learning have created more immersive platforms for engagement and fundamentally […]

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Marketing & Strategy

Meet the new brand of marketeers

Health Industry Hub | August 21, 2019 |

As marketing undergoes a profound and enduring shift, 90 percent of today’s CEOs and chief marketing officers (CMO) believe the […]

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Marketing & Strategy

Expert tips for using social media as a PR tool in the Australian healthcare industry

Health Industry Hub | August 12, 2019 |

There’s no better time than now for the Australian healthcare industry to harness the power of social media as a […]

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Marketing & Strategy

mHealth: It’s not about the technology, it’s about the patient

Health Industry Hub | August 9, 2019 |

Medical education and/or care delivered via mobile-based or digitally enhanced solutions (mHealth) is a rapidly evolving area and a common […]

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Marketing & Strategy

Immersive technologies driving patient experience

Health Industry Hub | July 31, 2019 |

It’s fair to say that most of us involved in healthcare communications have the patient firmly at the centre of […]

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  • News & Trends - Pharmaceuticals

    Prime Minister’s Prize for Innovation awarded to cancer drug breakthrough

    Health Industry Hub | October 21, 2019 |

    The discovery and development of a breakthrough anti-cancer drug has seen four senior scientists from the Walter and Eliza Hall […]

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    News & Trends - Pharmaceuticals

    Pharmacist prescribing on the way

    Health Industry Hub | October 21, 2019 |

    The Pharmaceutical Society of Australia (PSA) has welcomed the Pharmacy Board of Australia’s position statement on pharmacist prescribing which outlines the way […]

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    News & Trends - Medical Technology

    Competitive grants to turn MedTech discoveries into clinical reality

    Health Industry Hub | October 21, 2019 |

    Cutting edge researchers and entrepreneurs can receive up to $1 million from the Morrison Government to develop their breakthrough medical […]

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    New discovery to reduce renal failure in patients with diabetic kidney disease

    Health Industry Hub | October 21, 2019 |

    Researchers from Monash University’s Central Clinical School in Australia have found that a drug that has already been tested on other […]

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