MedTech News - Surgeons' breach of advertising regulations prompts a call for stricter enforcement

Surgeons’ breach of advertising regulations prompts a call for stricter enforcement

Health Industry Hub | May 16, 2022 |

Marketing & Strategy: A considerable proportion of Australian orthopaedic surgeons who are members of the Australian Orthopaedic Association (AOA) did […]

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Marketing & Strategy

Biogen marketing and medical leaders deep dive into changing dynamics in HCP engagement and success behind award

Health Industry Hub | March 23, 2022 |

Marketing & Strategy: Pharma is adopting a more customer-centric and digital approach to market differentiation, with preferences of healthcare professionals […]

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Marketing & Strategy

Marketing Pharma Biotech Healthcare - TGA cracks down on social media marketing of medicines, surgical implants and more

TGA cracks down on social media marketing of medicines, surgical implants and more

Health Industry Hub | March 2, 2022 |

Marketing & Strategy: The Australian Therapeutic Goods Administration (TGA) has released a social media advertising guide, cracking down on social […]

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Marketing & Strategy

Marketing Pharma Biotech Healthcare - Transforming ‘channels’ in HCP-pharma engagement - second in a series

Transforming ‘channels’ in clinician engagement – second in a series

Health Industry Hub | January 27, 2022 |

Marketing & Strategy: In this second piece in a series, we share the variety of channels being accessed by healthcare […]

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Marketing & Strategy

Marketing Pharma Biotech Healthcare - Evolution of 'content' in HCP-pharma engagement as we emerge from the pandemic

Evolution of ‘content’ in clinician engagement as we emerge from the pandemic

Health Industry Hub | January 21, 2022 |

Marketing & Strategy: In this first summary in a series, we share the types and formats of content being consumed […]

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Marketing & Strategy

Sanofi unveils success behind multiple recognitions at PRIME Awards

Health Industry Hub | December 13, 2021 |

Marketing & Strategy: The annual PRIME Awards were recently celebrated by the industry and recognised the best in healthcare communications and marketing […]

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Marketing & Strategy

Marketing Pharma Biotech Healthcare - AstraZeneca reveals success behind company's recognition at the PRIME Awards

AstraZeneca reveals success behind company’s recognition at the PRIME Awards

Health Industry Hub | December 6, 2021 |

Marketing & Strategy: The annual PRIME Awards were recently celebrated by the industry and recognised the best and brightest in […]

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Marketing & Strategy

Marketing Pharma Healthcare - Health Industry Hub - PRIME Awards 2021 winners announced

PRIME Awards 2021 winners announced

Health Industry Hub | November 26, 2021 |

Marketing & Strategy: The 17th annual PRIME Awards were celebrated by the industry, together and in-person on Thursday the 25th […]

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Marketing & Strategy

Marketing Pharma Biotech Healthcare - PRIME Awards 2021 finalists announced

PRIME Awards 2021 finalists announced

Health Industry Hub | August 13, 2021 |

The finalists for PRIME Awards 2021 have been named, with winners to be announced at the awards night on Thursday […]

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Marketing & Strategy

How a HCP initiated engagement model could be the way forward for the pharma industry

Health Industry Hub | July 14, 2021 |

Marketing & Strategy: The sudden and ongoing impact of COVID-19 on professional face-to-face interaction, along with the already evolving transition […]

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Marketing & Strategy

Marketing Pharma Biotech Healthcare - Top tips for an award winning entry - Interview with Chair of Judges, PRIME Awards 2021

Top tips for an award winning entry – Interview with Chair of Judges, PRIME Awards 2021

Health Industry Hub | May 3, 2021 |

Marketing & Strategy: The PRIME Awards returns in 2021 to recognise and celebrate excellence within healthcare communications in the Australian […]

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  • News & Trends - Medical Technology

    Calls for independent review of private health insurance as profits sky rocket and consumers lose out

    Health Industry Hub | May 27, 2022 |

    MedTech News: The Consumers Health Forum is again calling for an independent review of private health insurance as the Australian […]

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