Marketing & Strategy

Consumer watchdog to impose hefty penalties on companies and social media influencers

Marketing & Strategy: The Australian Competition and Consumer Commission (ACCC) conducted an extensive internet ‘sweep’ targeting influencer accounts across major […]

Marketing & Strategy

Prime Awards 2023 winners announced

Marketing & Strategy: The 19th annual PRIME Awards was celebrated on Thursday 9th November, recognising excellence in healthcare marketing and […]

Marketing & Strategy

Why pharma content faces scrutiny: Challenges in earning HCP trust

Marketing & Strategy: In an era of rapid digital advancements, the pharmaceutical industry finds itself navigating a formidable challenge – […]

Marketing & Strategy

PRIME Awards 2023 finalists announced

The finalists for PRIME Awards 2023 have been named, with winners to be announced on Thursday the 9th November at […]

Marketing & Strategy

Social media report calls for reforms to address concerns from consumers and businesses

A new report highlights the need for reforms to protect consumers and businesses on social media platforms. The report by […]

Marketing & Strategy

‘Woke’ companies: Do they really mean what they say on ESG claims?

Being seen to take a stand on social justice issues, such as racism, diversity and inclusion or measures that minimise […]

Marketing & Strategy

Regulator targets social media influencers

Celebrities and influencers have a significant role in communicating health messages, particularly so when their own story is compelling or […]

Marketing & Strategy

Edwards Lifesciences award-winning PR campaign highlights the complexities to ‘big, bold advancements’: PRIME Awards 2022

Marketing & Strategy: In recognising and celebrating excellence in healthcare marketing and communications in the pharmaceutical and life science industry, […]

Marketing & Strategy

From pandemic evolution to future trends: Janssen reveals success behind PR campaign

Marketing & Strategy: In recognising and celebrating excellence in healthcare marketing and communications in the pharmaceutical and life science industry, […]

Marketing & Strategy

Prime Awards 2022 winners announced

Marketing & Strategy: The 18th annual PRIME Awards was celebrated at the largest ceremony in the Awards’ history on Thursday […]