Marketing & Strategy
From ‘feature innovation’ to ‘value innovation’ in MedTech
Technological innovation is pervasive in our world and in all aspects of healthcare, but it could be argued that innovation […]
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91% of clinicians use reprints to improve patient care
For doctors, getting patient care right can be a case of life or death. They need to stay up to […]
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mHealth: It’s not about the technology, it’s about the patient
Medical education and/or care delivered via mobile-based or digitally enhanced solutions (mHealth) is a rapidly evolving area and a common […]
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Five ways AI is changing the future of market research
The rise of artificial intelligence (AI) has dramatically changed the way businesses and brands understand and communicate with their target […]
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Growing user experience trends you need to be aware of
User experience (UX) design is becoming more and more important as the need to stay connected to your audience grows. […]
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PRIME Award winners announced; AstraZeneca tops the list
This year, the 15th annual PRIME Awards captured some of the best and the brightest in the pharmaceutical and media […]
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Assessing clinician and patient motivation
Behavioural science provides a roadmap to understanding how HCPs make decisions and what drives prescribing behaviour, but also, more importantly, […]
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Creating more meaningful HCP engagement with multi-channel personalisation
Personalisation is the key to unlocking opportunity and creating more meaningful interactions with clinicians and allied health. Until recently, healthcare […]
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How machine learning inspires bigger and better creative ideas
There are plenty of conversations and debates on machine learning, artificial intelligence, and data science. But what’s the role of […]
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Customer engagement in the era of immersive technology
From voice-activated devices to augmented reality displays, advances in machine learning have created more immersive platforms for engagement and fundamentally […]
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Social Responsibility
World Cancer Day 2020
People across Australia will come together on 4 February to reduce the impact of cancer around the world. 2020 marks […]
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TGA reveals new regulatory science strategy 2020-2025
New technologies such as gene therapies, other cell and tissue therapies, 3D-printing, and software as a medical device are transforming […]
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Biopharma marketing – embracing change for growth
For years, biopharma companies have celebrated their “patient centricity”, yet only 35% of patient groups say that the industry is […]
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Medtronic to launch a game changer for patients with neurological disorders
Medtronic announced the CE Mark for Percept PC neurostimulator; it is the only Deep Brain Stimulation (DBS) system to be […]
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