Marketing Pharma Biotech Healthcare - Why patients want video

Why patients want video

Health Industry Hub | June 24, 2020 |

Video builds relationships. Relationships build trust. Trust drives revenue. The rise of digital media coupled with the increased accessibility of […]

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Marketing & Strategy

Marketing & Strategy - PRIME Awards Pharma, Biotech and MedTech

PRIME Awards 2020 call for entries – deadline extended

Health Industry Hub | April 22, 2020 |

Marketing & Strategy: The PRIME Awards, the only awards program dedicated to recognising excellence within Australian healthcare communications, is now […]

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Marketing & Strategy

Marketing & Strategy in Healthcare - Customer-Centric Engagement During COVID-19

Customer-Centric Engagement During COVID-19

Health Industry Hub | April 8, 2020 |

Navigating the multichannel maze in COVID 19 times to engage healthcare professionals (HCPs) and patients has been challenging for most […]

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Marketing & Strategy

Marketing & Strategy - Essential marketers tips to avoid digital disruption in a COVID-19 world - Health Industry Hub

Essential marketers tips to avoid digital disruption in a COVID-19 world

Health Industry Hub | March 30, 2020 |

As COVID-19 spreads rapidly across the world, the traditional healthcare professional (HCP) customer engagement model has come to a grinding […]

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Marketing & Strategy

Marketing & Strategy - HCP engagement during COVID-19

HCP engagement during COVID-19

Health Industry Hub | March 18, 2020 |

COVID-19 continues to spread, highlighting the need to minimise its workforce impact and slow the rate of new infections. A […]

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Marketing & Strategy

Marketing & Strategy - The future of the pharmaceutical and GP engagement model 

The future of the pharmaceutical and GP engagement model 

Health Industry Hub | March 18, 2020 |

As many GPs are no longer seeing pharma reps there is a growing demand for pharma companies to be forward-thinking […]

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Marketing & Strategy

Biopharma marketing - embracing change for growth

Biopharma marketing – embracing change for growth

Health Industry Hub | January 22, 2020 |

For years, biopharma companies have celebrated their “patient centricity”, yet only 35% of patient groups say that the industry is […]

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Marketing & Strategy

Meta Medtech

From ‘feature innovation’ to ‘value innovation’ in MedTech

Health Industry Hub | December 4, 2019 |

Technological innovation is pervasive in our world and in all aspects of healthcare, but it could be argued that innovation […]

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Marketing & Strategy

91% of clinicians use reprints to improve patient care

Health Industry Hub | November 18, 2019 |

For doctors, getting patient care right can be a case of life or death. They need to stay up to […]

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Marketing & Strategy

mHealth: It’s not about the technology, it’s about the patient

Health Industry Hub | November 8, 2019 |

Medical education and/or care delivered via mobile-based or digitally enhanced solutions (mHealth) is a rapidly evolving area and a common […]

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Marketing & Strategy

Five ways AI is changing the future of market research

Health Industry Hub | October 14, 2019 |

The rise of artificial intelligence (AI) has dramatically changed the way businesses and brands understand and communicate with their target […]

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    Human Resource Management - MSD revealed as finalist in Australian HR Awards

    MSD revealed as finalist in Australian HR Awards

    Health Industry Hub | July 13, 2020 |

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    Health Industry Hub | July 13, 2020 |

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