Biopharma marketing - embracing change for growth

Biopharma marketing – embracing change for growth

Health Industry Hub | January 22, 2020 |

For years, biopharma companies have celebrated their “patient centricity”, yet only 35% of patient groups say that the industry is […]

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Marketing & Strategy

Meta Medtech

From ‘feature innovation’ to ‘value innovation’ in MedTech

Health Industry Hub | December 4, 2019 |

Technological innovation is pervasive in our world and in all aspects of healthcare, but it could be argued that innovation […]

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Marketing & Strategy

91% of clinicians use reprints to improve patient care

Health Industry Hub | November 18, 2019 |

For doctors, getting patient care right can be a case of life or death. They need to stay up to […]

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Marketing & Strategy

mHealth: It’s not about the technology, it’s about the patient

Health Industry Hub | November 8, 2019 |

Medical education and/or care delivered via mobile-based or digitally enhanced solutions (mHealth) is a rapidly evolving area and a common […]

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Marketing & Strategy

Five ways AI is changing the future of market research

Health Industry Hub | October 14, 2019 |

The rise of artificial intelligence (AI) has dramatically changed the way businesses and brands understand and communicate with their target […]

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Marketing & Strategy

Growing user experience trends you need to be aware of

Health Industry Hub | October 10, 2019 |

User experience (UX) design is becoming more and more important as the need to stay connected to your audience grows. […]

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Marketing & Strategy

PRIME Award winners announced; AstraZeneca tops the list

Health Industry Hub | September 27, 2019 |

This year, the 15th annual PRIME Awards captured some of the best and the brightest in the pharmaceutical and media […]

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Marketing & Strategy

Assessing clinician and patient motivation

Health Industry Hub | September 25, 2019 |

Behavioural science provides a roadmap to understanding how HCPs make decisions and what drives prescribing behaviour, but also, more importantly, […]

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Marketing & Strategy

Creating more meaningful HCP engagement with multi-channel personalisation

Health Industry Hub | September 23, 2019 |

Personalisation is the key to unlocking opportunity and creating more meaningful interactions with clinicians and allied health. Until recently, healthcare […]

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Marketing & Strategy

How machine learning inspires bigger and better creative ideas

Health Industry Hub | September 9, 2019 |

There are plenty of conversations and debates on machine learning, artificial intelligence, and data science. But what’s the role of […]

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Marketing & Strategy

Customer engagement in the era of immersive technology

Health Industry Hub | September 2, 2019 |

From voice-activated devices to augmented reality displays, advances in machine learning have created more immersive platforms for engagement and fundamentally […]

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    Healthcare and life sciences predictions 2022

    Life Sciences and healthcare predictions 2022

    Health Industry Hub | February 26, 2020 |

    In a recent report Deloitte identified six new predictions for the life sciences and healthcare ecosystem in 2022 and the […]

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    Health Industry Hub | February 26, 2020 |

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    Human Resources - 2020 leaders in workplace gender equality announced

    2020 leaders in workplace gender equality announced – AbbVie, MSD, Baxter and Thermo Fisher Scientific

    Health Industry Hub | February 26, 2020 |

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    Health Industry Hub | February 26, 2020 |

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