Marketing & Strategy
Biogen marketing and medical leaders deep dive into changing dynamics in HCP engagement and success behind award
Marketing & Strategy: Pharma is adopting a more customer-centric and digital approach to market differentiation, with preferences of healthcare professionals […]
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TGA cracks down on social media marketing of medicines, surgical implants and more
Marketing & Strategy: The Australian Therapeutic Goods Administration (TGA) has released a social media advertising guide, cracking down on social […]
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Transforming ‘channels’ in clinician engagement – second in a series
Marketing & Strategy: In this second piece in a series, we share the variety of channels being accessed by healthcare […]
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Evolution of ‘content’ in clinician engagement as we emerge from the pandemic
Marketing & Strategy: In this first summary in a series, we share the types and formats of content being consumed […]
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Sanofi unveils success behind multiple recognitions at PRIME Awards
Marketing & Strategy: The annual PRIME Awards were recently celebrated by the industry and recognised the best in healthcare communications and marketing […]
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AstraZeneca reveals success behind company’s recognition at the PRIME Awards
Marketing & Strategy: The annual PRIME Awards were recently celebrated by the industry and recognised the best and brightest in […]
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PRIME Awards 2021 winners announced
Marketing & Strategy: The 17th annual PRIME Awards were celebrated by the industry, together and in-person on Thursday the 25th […]
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PRIME Awards 2021 finalists announced
The finalists for PRIME Awards 2021 have been named, with winners to be announced at the awards night on Thursday […]
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How a HCP initiated engagement model could be the way forward for the pharma industry
Marketing & Strategy: The sudden and ongoing impact of COVID-19 on professional face-to-face interaction, along with the already evolving transition […]
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Top tips for an award winning entry – Interview with Chair of Judges, PRIME Awards 2021
Marketing & Strategy: The PRIME Awards returns in 2021 to recognise and celebrate excellence within healthcare communications in the Australian […]
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News & Trends - Medical Technology
Calls for independent review of private health insurance as profits sky rocket and consumers lose out
MedTech News: The Consumers Health Forum is again calling for an independent review of private health insurance as the Australian […]
MoreSocial Responsibility
J&J Medtech, Pfizer and Baxter Healthcare take action to ‘make change’ this National Reconciliation Week
On election night, Anthony Albanese opened his acceptance speech with a full commitment to the Uluru Statement From the Heart. […]
MoreNews & Trends - Medical Technology
Surgical procedures postponed amid shortage of medical imaging
MedTech News: Queensland Health will reschedule some non-urgent elective procedures due to a critical world-wide shortage of contrast solutions required […]
MoreNews & Trends - Medical Technology
Elective surgery wait times ‘longer than they have ever been’ in private hospitals
MedTech News: A sharp increase in ‘missing’ episodes of care in Australia’s private hospitals in the first quarter of 2022 […]
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