Marketing & Strategy

Surgeons’ breach of advertising regulations prompts a call for stricter enforcement

Marketing & Strategy: A considerable proportion of Australian orthopaedic surgeons who are members of the Australian Orthopaedic Association (AOA) did […]

Marketing & Strategy

Biogen marketing and medical leaders deep dive into changing dynamics in HCP engagement and success behind award

Marketing & Strategy: Pharma is adopting a more customer-centric and digital approach to market differentiation, with preferences of healthcare professionals […]

Marketing & Strategy

TGA cracks down on social media marketing of medicines, surgical implants and more

Marketing & Strategy: The Australian Therapeutic Goods Administration (TGA) has released a social media advertising guide, cracking down on social […]

Marketing & Strategy

Transforming ‘channels’ in clinician engagement – second in a series

Marketing & Strategy: In this second piece in a series, we share the variety of channels being accessed by healthcare […]

Marketing & Strategy

Evolution of ‘content’ in clinician engagement as we emerge from the pandemic

Marketing & Strategy: In this first summary in a series, we share the types and formats of content being consumed […]

Marketing & Strategy

Sanofi unveils success behind multiple recognitions at PRIME Awards

Marketing & Strategy: The annual PRIME Awards were recently celebrated by the industry and recognised the best in healthcare communications and marketing […]

Marketing & Strategy

AstraZeneca reveals success behind company’s recognition at the PRIME Awards

Marketing & Strategy: The annual PRIME Awards were recently celebrated by the industry and recognised the best and brightest in […]

Marketing & Strategy

PRIME Awards 2021 winners announced

Marketing & Strategy: The 17th annual PRIME Awards were celebrated by the industry, together and in-person on Thursday the 25th […]

Marketing & Strategy

PRIME Awards 2021 finalists announced

The finalists for PRIME Awards 2021 have been named, with winners to be announced at the awards night on Thursday […]

Marketing & Strategy

How a HCP initiated engagement model could be the way forward for the pharma industry

Marketing & Strategy: The sudden and ongoing impact of COVID-19 on professional face-to-face interaction, along with the already evolving transition […]