Marketing & Strategy
Prime Awards 2023 winners announced
Marketing & Strategy: The 19th annual PRIME Awards was celebrated on Thursday 9th November, recognising excellence in healthcare marketing and […]
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Why pharma content faces scrutiny: Challenges in earning HCP trust
Marketing & Strategy: In an era of rapid digital advancements, the pharmaceutical industry finds itself navigating a formidable challenge – […]
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PRIME Awards 2023 finalists announced
The finalists for PRIME Awards 2023 have been named, with winners to be announced on Thursday the 9th November at […]
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Social media report calls for reforms to address concerns from consumers and businesses
A new report highlights the need for reforms to protect consumers and businesses on social media platforms. The report by […]
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‘Woke’ companies: Do they really mean what they say on ESG claims?
Being seen to take a stand on social justice issues, such as racism, diversity and inclusion or measures that minimise […]
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Regulator targets social media influencers
Celebrities and influencers have a significant role in communicating health messages, particularly so when their own story is compelling or […]
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Edwards Lifesciences award-winning PR campaign highlights the complexities to ‘big, bold advancements’: PRIME Awards 2022
Marketing & Strategy: In recognising and celebrating excellence in healthcare marketing and communications in the pharmaceutical and life science industry, […]
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From pandemic evolution to future trends: Janssen reveals success behind PR campaign
Marketing & Strategy: In recognising and celebrating excellence in healthcare marketing and communications in the pharmaceutical and life science industry, […]
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Prime Awards 2022 winners announced
Marketing & Strategy: The 18th annual PRIME Awards was celebrated at the largest ceremony in the Awards’ history on Thursday […]
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Marketers face an uphill battle despite optimism
Marketing & Strategy: According to new research four out of five Australian and New Zealand marketers say their work is […]
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News & Trends - MedTech & Diagnostics
Inaugural summit demands government action for overburdened public hospitals
MedTech & Diagnostics News: Leaders from more than 50 of Australia’s medical institutions convened in Canberra yesterday. The mission: to […]
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Pharma News: Bowel Cancer Australia, in collaboration with co-chairs Steve Georganas MP and the Hon Dr David Gillespie MP, has […]
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Pharma News: Australia could be on the cusp of yet another early and severe influenza season in 2024, raising concerns […]
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Is there a policy reform black hole in the private health sector?
MedTech & Diagnostics News: Australia’s private hospitals are facing a crisis of sustainability. Despite accounting for a significant portion of […]
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