Marketing & Strategy
Growing user experience trends you need to be aware of
User experience (UX) design is becoming more and more important as the need to stay connected to your audience grows. […]
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PRIME Award winners announced; AstraZeneca tops the list
This year, the 15th annual PRIME Awards captured some of the best and the brightest in the pharmaceutical and media […]
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Assessing clinician and patient motivation
Behavioural science provides a roadmap to understanding how HCPs make decisions and what drives prescribing behaviour, but also, more importantly, […]
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Creating more meaningful HCP engagement with multi-channel personalisation
Personalisation is the key to unlocking opportunity and creating more meaningful interactions with clinicians and allied health. Until recently, healthcare […]
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How machine learning inspires bigger and better creative ideas
There are plenty of conversations and debates on machine learning, artificial intelligence, and data science. But what’s the role of […]
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Customer engagement in the era of immersive technology
From voice-activated devices to augmented reality displays, advances in machine learning have created more immersive platforms for engagement and fundamentally […]
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Meet the new brand of marketeers
As marketing undergoes a profound and enduring shift, 90 percent of today’s CEOs and chief marketing officers (CMO) believe the […]
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Expert tips for using social media as a PR tool in the Australian healthcare industry
There’s no better time than now for the Australian healthcare industry to harness the power of social media as a […]
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mHealth: It’s not about the technology, it’s about the patient
Medical education and/or care delivered via mobile-based or digitally enhanced solutions (mHealth) is a rapidly evolving area and a common […]
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Immersive technologies driving patient experience
It’s fair to say that most of us involved in healthcare communications have the patient firmly at the centre of […]
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News & Trends - Pharmaceuticals
Prime Minister’s Prize for Innovation awarded to cancer drug breakthrough
The discovery and development of a breakthrough anti-cancer drug has seen four senior scientists from the Walter and Eliza Hall […]
MoreNews & Trends - Pharmaceuticals
Pharmacist prescribing on the way
The Pharmaceutical Society of Australia (PSA) has welcomed the Pharmacy Board of Australia’s position statement on pharmacist prescribing which outlines the way […]
MoreNews & Trends - Medical Technology
Competitive grants to turn MedTech discoveries into clinical reality
Cutting edge researchers and entrepreneurs can receive up to $1 million from the Morrison Government to develop their breakthrough medical […]
MoreNews & Trends - Pharmaceuticals
New discovery to reduce renal failure in patients with diabetic kidney disease
Researchers from Monash University’s Central Clinical School in Australia have found that a drug that has already been tested on other […]
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