Marketing Pharma Biotech Healthcare - Bayer's patient program improves treatment persistence and adherence

Bayer’s patient program improves treatment persistence and adherence

Health Industry Hub | March 10, 2021 |

Marketing & Strategy: A leading patient outcomes journal has published a study that demonstrates significant improvement in treatment behaviours among patients […]

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Marketing & Strategy

Patient engagement with clinicians doubles on Twitter

Health Industry Hub | January 25, 2021 |

Marketing & Strategy: Patient-clinician engagement using Twitter has nearly doubled since the start of the COVID-19 pandemic and doctors are […]

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Marketing & Strategy

Marketing Pharma Biotech Healthcare - Reimagine the 'new normal' of HCP engagement

Reimagine the ‘new normal’ of HCP engagement

Health Industry Hub | November 30, 2020 |

Marketing & Strategy: The greatest danger in times of turbulence is not the turbulence, it is to act with yesterday’s […]

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Marketing & Strategy

Marketing Pharma Biotech Healthcare - The evolution of HCP engagement - COVID-19 recovery phase

The evolution of HCP engagement – COVID-19 recovery phase

Health Industry Hub | November 9, 2020 |

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Marketing & Strategy

The success behind PRIME Awards winner Continuity of Care Collaboration

Health Industry Hub | October 14, 2020 |
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Marketing & Strategy

PRIME Award 2020 winners announced

Health Industry Hub | September 24, 2020 |

The first ever virtual PRIME Awards saw the best and brightest healthcare communications work recognised in the pharmaceutical and life […]

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Marketing & Strategy

Marketing Pharma Biotech Healthcare - ACCC launches court proceedings against Google for misleading consumers about personal data

ACCC launches court proceedings against Google for misleading consumers about personal data

Health Industry Hub | August 10, 2020 |

Marketing & Strategy: The ACCC has launched Federal Court proceedings against Google, alleging Google misled Australian consumers to obtain their […]

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Marketing & Strategy

Marketing Pharma Biotech Healthcare - PRIME Awards 2020 finalists announced

PRIME Awards 2020 finalists announced

Health Industry Hub | August 7, 2020 |

The finalists for PRIME Awards 2020 have been named, with winners to be announced via a virtual ceremony on Thursday […]

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Marketing & Strategy

Marketing Pharma Biotech Healthcare - Why patients want video

Why patients want video

Health Industry Hub | June 24, 2020 |

Video builds relationships. Relationships build trust. Trust drives revenue. The rise of digital media coupled with the increased accessibility of […]

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Marketing & Strategy

Marketing & Strategy - PRIME Awards Pharma, Biotech and MedTech

PRIME Awards 2020 call for entries – deadline extended

Health Industry Hub | April 22, 2020 |

Marketing & Strategy: The PRIME Awards, the only awards program dedicated to recognising excellence within Australian healthcare communications, is now […]

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Marketing & Strategy

Marketing & Strategy in Healthcare - Customer-Centric Engagement During COVID-19

Customer-Centric Engagement During COVID-19

Health Industry Hub | April 8, 2020 |

Navigating the multichannel maze in COVID 19 times to engage healthcare professionals (HCPs) and patients has been challenging for most […]

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    Health Industry Hub | April 21, 2021 |

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