Marketing & Strategy
The success behind PRIME Awards winner Continuity of Care Collaboration
Marketing & Strategy
PRIME Award 2020 winners announced
The first ever virtual PRIME Awards saw the best and brightest healthcare communications work recognised in the pharmaceutical and life […]
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ACCC launches court proceedings against Google for misleading consumers about personal data
Marketing & Strategy: The ACCC has launched Federal Court proceedings against Google, alleging Google misled Australian consumers to obtain their […]
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PRIME Awards 2020 finalists announced
The finalists for PRIME Awards 2020 have been named, with winners to be announced via a virtual ceremony on Thursday […]
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Why patients want video
Video builds relationships. Relationships build trust. Trust drives revenue. The rise of digital media coupled with the increased accessibility of […]
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PRIME Awards 2020 call for entries – deadline extended
Marketing & Strategy: The PRIME Awards, the only awards program dedicated to recognising excellence within Australian healthcare communications, is now […]
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Customer-Centric Engagement During COVID-19
Navigating the multichannel maze in COVID 19 times to engage healthcare professionals (HCPs) and patients has been challenging for most […]
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Essential marketers tips to avoid digital disruption in a COVID-19 world
As COVID-19 spreads rapidly across the world, the traditional healthcare professional (HCP) customer engagement model has come to a grinding […]
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HCP engagement during COVID-19
COVID-19 continues to spread, highlighting the need to minimise its workforce impact and slow the rate of new infections. A […]
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The future of the pharmaceutical and GP engagement model
As many GPs are no longer seeing pharma reps there is a growing demand for pharma companies to be forward-thinking […]
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News & Trends - Pharmaceuticals
Novel gene therapy in advanced bowel cancer
Pharma News: For the first time, SAHMRI and University of Adelaide researchers are investigating gene therapy as an option to […]
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Search for meaning more fulfilling than the pursuit of personal happiness
There is a myth in our culture that the search for meaning is some esoteric pursuit – that you have […]
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Professor Kay Crossley wins top science award
Medical News: World-renowned physiotherapist and La Trobe University Professor, Kay Crossley, has been awarded Victoria’s highest scientific honour, today receiving […]
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Growth of the surgical robotics market in Australia
In Australia, the penetration of surgical robots has been limited to a range of products that are manufactured internationally. Australia […]
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