Leading loyalty – cracking the code to customer devotion

To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts, and they will not only purchase more— they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters? What makes people stick with you for the long haul?

For more than 30 years, the customer loyalty experts at FranklinCovey have been observing, leading, coaching, and conducting research inside thousands of organisations to help clients adopt behaviors that earn their employees’ and customers’ unwavering loyalty. As a result, the co-authors of Leading Loyalty have identified the key differentiators of loyalty-leading organisations.

Full of eye-opening examples and practical tools, Leading Loyalty helps you infuse the principles of empathy, responsibility, and generosity into every interaction, and reveals the practices of everyday service heroes—the customer-facing employees who cultivate bonds and lift revenues through the roof.

It’s time to invest in building loyalty. Leading Loyalty will show you the way.