How ultra-high performers leverage sales-specific emotional intelligence to close

Being a salesperson today isn’t easy. Thanks to the Internet and other high-tech advances, buyers have more tools, product knowledge and purchasing power than ever. Technology makes it easy for an army of “me-too competitors” to enter your market. These new firms and their goods or services make product and pricing differentiation a challenge for longestablished companies and their salespeople.

Sales EQ can be your competitive edge. Busy customers with short attention spans don’t want “kitchen-sink data dumps of features and benefits and canned product pitches.” Today’s customers crave “authentic human interaction.”