Sales
Clinician selectivity drives digital channel engagements
Findings from the latest industry benchmark on healthcare professional (HCP) engagement showed that access to HCPs has become more limited. […]
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Largest report reveals trends of industry engagement with healthcare professionals (HCPs)
Key findings on trends and effectiveness of industry engagement with healthcare professionals (HCPs) has been released. Veeva analysed activity from […]
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The new sales and medical balance in the COVID-19 world
Australian pharma’s field force roles are evolving and the new digital environment is driving a need for new approaches in […]
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New commercial model for HCP engagement in a COVID-19 world – survey results
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Sales
Coming back new – How to create high impact HCP interactions
“Everything is either an opportunity to grow or an obstacle to keep you from growing, you get to decide.” Dr […]
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COVID-19 alters GP and pharmaceutical field staff engagement – according to survey
With the sudden and dramatic impact of COVID-19, a survey of GPs and their contact with pharmaceutical field staff during […]
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Essential tips to amplify your team’s performance
In today’s sales environment, where product and service solutions and customer relationships are growing more complex, there is an increasing […]
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How to use AI to boost sales effectiveness and grow revenue
If you’re like most sales leaders, you constantly evaluate the best ways to improve team efficiency and bottom-line results. However, […]
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Leading loyalty – cracking the code to customer devotion
To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win […]
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The science of successful sales transformation
Data and analytics, combined with a personalised approach to performance management, are helping sales execs inculcate best practices and significantly […]
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Digital & Innovation
Health sector faces new privacy obligations
Healthcare organisations must update their privacy policies by 10 December if they use artificial intelligence (AI) or a computer program […]
MoreNews - Pharmaceuticals
TGA approves new antibiotic but AMR blind spot remains a critical concern
The Therapeutic Goods Administration (TGA) has approved a new antibiotic for the treatment of carbapenem-resistant Gram-negative bacterial infections. Developed by […]
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