Medical Observer moves to digital-only to meet rising demand

Australian Doctor Group, the country’s number one healthcare media company, is moving its monthly masthead Medical Observer to digital-only next month to meet growing online demand.

The important milestone comes after rapid growth in popularity of the masthead’s digital offering following the launch of ADG’s new supersite AusDoc.PLUS five months ago.

Since April, the number of doctors reading Medical Observer online has increased 65%, with an additional 16,000 newsletters being sent out each month to subscribers.

As doctors increasingly shift online, Medical Observer, and ADG, are moving with them, says ADG Managing Director Bryn McGeever.

“This move allows us to continue to invest in our digital offering providing our readers with up-to-date news, opinion and education, anywhere, anytime and on any device,” says Mr McGeever.

The trusted opinion, analysis and in-depth clinical and practice features readers of Medical Observer magazine have come to expect will continue to be published daily on AusDoc.PLUS, alongside all the best brands in Australian medical media including Australian Doctor, How to Treat and 6minutes.