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Digital & Innovation

AstraZeneca and AbbVie industry experts talk accelerated digital transformation

Health Industry Hub | March 29, 2021 |
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Digital & Innovation: The COVID-19 pandemic has pushed pharma companies over the technology tipping point and accelerated the digital transformation journey in several areas of their business including commercial and marketing. 

Alida Rossi, Commercial Excellence Director at AbbVie and Charles Waterfield, Commercial Excellence & Innovation Director at AstraZeneca join Health Industry Hub Founder Rozalina Sarkezians and co-host Peter Stephenson from West 53rd St Digital to discuss the fast-changing digital landscape that is re-shaping customer engagement models and driving innovation in the ‘new normal’. Leadership commitment and an agile mindset has been essential in enhancing the resources and investment required for the accelerated digital journey.

Discussion Points:

  1. Organisational adaptation when pivoting to digital during COVID-19 and key learnings.
  2. Role of the commercial teams and how digital will support this evolution.
  3. Biggest challenges facing marketers in strategic planning for customer engagement in this new environment.
  4. New value propositions for HCP’s and field force engagement via the digital channels.
  5. Potential of artificial intelligence (AI) to be the most disruptive technology in the pharmaceutical industry in enhancing personalised engagement with HCPs. An accessible reality or a distant dream?

About the author

About the author

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