AstraZeneca and AbbVie industry experts talk accelerated digital transformation at Digital Acceleration Roundtable Series

Digital & Innovation: The COVID-19 pandemic has pushed pharma companies over the technology tipping point and accelerated the digital transformation journey in several areas of their business including commercial and marketing. 

Alida Rossi, Commercial Excellence Director at AbbVie and Charles Waterfield, Commercial Excellence & Innovation Director at AstraZeneca join Health Industry Hub Founder Rozalina Sarkezians and co-host Peter Stephenson from West 53rd St Digital to discuss the fast-changing digital landscape that is re-shaping customer engagement models and driving innovation in the ‘new normal’.

Alida and Charles discussed the key organisational learnings during COVID-19, the role of the commercial teams and how digital will support this evolution, and the biggest challenges facing marketers in strategic planning for customer engagement. They also reflected on the importance of leadership commitment and an agile mindset in enhancing the resources and investment required for the accelerated digital journey.