Digital & Innovation
AstraZeneca and AbbVie industry experts talk accelerated digital transformation at Digital Acceleration Roundtable Series

Digital & Innovation: The COVID-19 pandemic has pushed pharma companies over the technology tipping point and accelerated the digital transformation journey in several areas of their business including commercial and marketing.
Alida Rossi, Commercial Excellence Director at AbbVie and Charles Waterfield, Commercial Excellence & Innovation Director at AstraZeneca join Health Industry Hub Founder Rozalina Sarkezians and co-host Peter Stephenson from West 53rd St Digital to discuss the fast-changing digital landscape that is re-shaping customer engagement models and driving innovation in the ‘new normal’.
Alida and Charles discussed the key organisational learnings during COVID-19, the role of the commercial teams and how digital will support this evolution, and the biggest challenges facing marketers in strategic planning for customer engagement. They also reflected on the importance of leadership commitment and an agile mindset in enhancing the resources and investment required for the accelerated digital journey.
News & Trends - Pharmaceuticals

Clinicians call for closer monitoring of patients post CAR T therapy
Australian clinicians are raising questions about whether cancer patients need closer monitoring after receiving CAR T-cell therapy. A Peter MacCallum […]
MoreNews & Trends - MedTech & Diagnostics

Next-gen surgical mesh to fill critical gap after regulatory ban
Next-generation urogynaecological surgical mesh implants are on the horizon for women suffering from pelvic organ prolapse (POP). This development aims […]
MoreNews & Trends - Pharmaceuticals

Contraceptive lawsuit against Bayer fails
The Victorian Supreme Court has dismissed a class action against Bayer for an allegedly defective contraceptive device. Justice Andrew Keogh […]
MoreNews & Trends - Pharmaceuticals

NSW Government ignored warnings since 2018: Mental health system unravels as psychiatrists quit en masse
The New South Wales Labor government’s plan to “redesign” the state’s mental health system, while excluding psychiatrists, has sparked intense […]
More