News & Trends - MedTech & Diagnostics
New CEO to lead private hospitals sector

MedTech & Diagnostics News: The Australian Private Hospitals Association (APHA) has appointed a new CEO, with the role slated to be assumed in October by Brett Heffernan, who brings a wealth of experience and a deep connection to the private hospital sector.
APHA President Christine Gee AM expressed the board’s enthusiasm for Heffernan’s appointment, saying “Brett comes to us from Gas Energy Australia, where he has been the CEO for the past two-and-a-half years. But he has a long relationship with the private hospitals sector, having worked with APHA 20 years ago as Public Affairs Manager,” she said.
Prior to his current tenure, Heffernan consulted for various industry bodies over 2020-2022, was CEO of the Brewers Association of Australia, a Director of the Alcohol Beverages Advertising Code and a Council Member of Alcohol Beverages Australia.

He also served as Senior Press Secretary to the Deputy Prime Minister of Australia, Leader of The Nationals and Minister for Infrastructure and Regional Development from 2011-2016.
For Heffernan, returning to the private hospital sector feels like “coming home to my first industry group”. He acknowledged the outgoing CEO of 24 years, Michael Roff, expressing gratitude for his mentorship.
“I want to thank Michael for giving me my start in industry groups, for his thoughtful handover and leaving behind such a well-regarded organisation,” he stated.
Departing APHA CEO reflects on 24-year tenure and future of private health sector
Heffernan is aware of the challenges that lie ahead but remains optimistic. “There is a bit to catch up on, but I’m looking forward to the challenge. The value of private hospitals in underpinning Australia’s world-leading healthcare system has never been more important,” he stated, emphasising the crucial role private hospitals play in alleviating pressure on public hospitals.
“Yes, there is upheaval, but that makes it critical to recognise the scope of what private hospitals deliver for patients and the relief they provide to government-run hospitals. Having access to the specialist of your choice, in the hospital of your choice with state-of-the-art facilities without any waiting lists, is what makes private hospital care so desirable. Most families recognise the peace of mind and intrinsic real-world benefits they provide.”
He also addressed the government’s review of the private hospital sector.
“Obviously the Federal Government’s ‘health check’ on the viability of the private hospital sector is at a critical juncture, and I am looking forward to working with the Health Minister and the Department of Health and Aged Care to see benefits for patients from this landmark undertaking,” he noted.
Looking ahead, Heffernan is eager to engage with the APHA team and the broader private hospital community in “getting their guidance on the issues”.
“We are thrilled someone of Brett’s calibre and demonstrated expertise in leading industry associations is joining us at a time when the private hospitals sector is experiencing such challenging operating conditions,” Gee stated.
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