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Market Research & Insights

A consumer-centered future of health

Health Industry Hub | November 25, 2019 |

Digital tools and other technologies are helping consumers take more control of their health, according to results of Deloitte’s recent global health care consumer survey which includes 4,000+ adults from Australia.

Key Findings

Increasing use of technology and willingness to share data

A growing number of consumers are using technology for measuring fitness, ordering prescription medicine refills, and monitoring their health. More than half of consumers (53 percent) in the United Kingdom and 40 percent in Australia measure their fitness levels and set health improvement goals. Many consumers are willing to share their health data in various scenarios.

Interest in and use of virtual care

Consumers appear to be warming up to the idea of virtual health. More than half of those who have seen a care provider virtually report being satisfied and would likely have another virtual visit.

High levels of self-efficacy and prevention behaviours

People today seem more willing to tell their doctors when they disagree. This is especially true in the Netherlands and in the United States—where 58 percent of consumers said they were “very likely” or “extremely likely” to do this. This drops to 38 percent for Australia.

In addition, one-third or more of consumers surveyed said they followed a healthy diet, exercised, and followed their doctor’s advice for health screenings and vaccinations.

Use of tools to make decisions about prescriptions and care

Consumers are interested in using tools to compare pricing and for user reviews. This tends to be highest in countries where consumers have more exposure to out-of-pocket spending such as the US. Aprroximately 35 percent of consumers in Australia are interested in these tools.

Interest in emerging technologies

Between 20 and 35 percent of people globally (about 30 percent of consumers in Australia) expressed interest in technologies leveraging robotics and artificial intelligence (AI) for healthcare, preventive care, monitoring, and caregiving.

You may download the full survey results here.

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