Marketing & Strategy
Consumer watchdog to impose hefty penalties on companies and social media influencers
Marketing & Strategy: The Australian Competition and Consumer Commission (ACCC) conducted an extensive internet ‘sweep’ targeting influencer accounts across major […]
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Prime Awards 2023 winners announced
Marketing & Strategy: The 19th annual PRIME Awards was celebrated on Thursday 9th November, recognising excellence in healthcare marketing and […]
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Why pharma content faces scrutiny: Challenges in earning HCP trust
Marketing & Strategy: In an era of rapid digital advancements, the pharmaceutical industry finds itself navigating a formidable challenge – […]
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PRIME Awards 2023 finalists announced
The finalists for PRIME Awards 2023 have been named, with winners to be announced on Thursday the 9th November at […]
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Social media report calls for reforms to address concerns from consumers and businesses
A new report highlights the need for reforms to protect consumers and businesses on social media platforms. The report by […]
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‘Woke’ companies: Do they really mean what they say on ESG claims?
Being seen to take a stand on social justice issues, such as racism, diversity and inclusion or measures that minimise […]
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Regulator targets social media influencers
Celebrities and influencers have a significant role in communicating health messages, particularly so when their own story is compelling or […]
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Edwards Lifesciences award-winning PR campaign highlights the complexities to ‘big, bold advancements’: PRIME Awards 2022
Marketing & Strategy: In recognising and celebrating excellence in healthcare marketing and communications in the pharmaceutical and life science industry, […]
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From pandemic evolution to future trends: Janssen reveals success behind PR campaign
Marketing & Strategy: In recognising and celebrating excellence in healthcare marketing and communications in the pharmaceutical and life science industry, […]
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Prime Awards 2022 winners announced
Marketing & Strategy: The 18th annual PRIME Awards was celebrated at the largest ceremony in the Awards’ history on Thursday […]
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News & Trends - Biotechnology
NRF backs local ophthalmic biotech
A Melbourne-based biotechnology company has landed a game-changing investment to push forward its novel glaucoma implant to address the long-standing […]
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Private hospitals across Australia are facing an unprecedented viability crisis, one that healthcare leaders say has been worsened by profit-hungry […]
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With the Medicare-funded Heart Health Check extension set to begin on 1 July 2025, advocates are recognising the significance of […]
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