Big trends shaping the pharma sales force

In our data-rich, omnichannel, AI-guided world, the personal touch can sometimes be forgotten. Yet, the truth remains that people like to deal with people – it is an essential part of what makes us human. No interaction with or through a machine can ever be as satisfying as a handshake and conversation.
Sales reps have always been the human face of pharma and, in spite of doomsayers’ predictions, they look set to remain so for years to come. However, the role continues to evolve, with new challenges demanding new skills and new mindsets.